Responsible Corporate Citizens
City in the community
At the end of the 2014-15 season, CITC was on the cusp of its 30th year, using the power of football to tackle pressing social issues in Manchester around the five core themes of crime prevention, inclusion, physical and mental health, employability and education.
During the 2014-15 season, City in the Community’s work delivered almost 15,000 hours of project activities in Manchester, leading to more than 200,000 face-to-face contacts across all activities. CITC raised a total of £1.3 million, including private funding, sponsorships and donations from supporters – level with the previous year.
CITC recorded more than 200,000 face-to-face contacts across all activities in 2014-15
Marking the first British royal visit to the Etihad Campus since The Queen at the 2002 Commonwealth Games, HRH Princess Anne paid a visit to City in the Community in September 2014. The Princess Royal spent time meeting participants and seeing first-hand how the Club is empowering lives through football across Manchester.
In April 2015 a Community Wall at the City Football Academy was revealed with a street party celebration for local children. The 64 metre long wall is on the south side of the Academy Stadium and is decorated with a mural inspired by drawings by young City fans showing ‘the football effect’.
At the centre of the mural is the City Football Academy, which represents City’s ambition to be an engine and a catalyst for this football effect. Other scenes show football being played around the world – in places where City has clubs and community projects – with night leagues, disabled football, girls football, roof top football, street football and more, showing how football can uplift and empower urban youth. The final creation was delivered by Outhouse, a group of artists based in Manchester’s Northern Quarter.
The Club’s community activities are recognised by its fans. According to the Premier League Match Attender Survey, 95% of MCFC fans believe the Club makes a significant contribution to the local community, 23 percentage points higher than the Premier League average; and 81% of MCFC fans thought the Club makes a greater contribution in its community than five years ago.
95% of MCFC fans believe the Club makes a significant contribution to the local community
In November 2014, the Club launched Cityzens Giving, a brand new programme where fans were able to influence the funding of projects in six countries using the football effect to tackle serious social problems in each region.
City donated £400,000 over the course of the 2014-15 season to support projects run by young people for young people in New York, Melbourne, Manchester, Barranquilla, Cape Town and Kuala Lumpur.
The young leaders overseeing these projects are all brought together annually for a ‘Young Leaders Summit’ at the City Football Academy, where they take part in a variety of workshops to enhance leadership, management and coaching abilities.
Manchester City further cemented its reputation as a responsible corporate citizen during the 2014-15 season as the construction of the City Football Academy was completed.
The Club's responsible and community focused approach to infrastructure projects continued with the Stadium Expansion project, completed in August 2015.
Manchester City has continued to host quarterly meetings with local residents and businesses to discuss plans, hear concerns, identify shared opportunities and help resolve local issues throughout 2014-15.
MCFC RECYCLING AND WASTE MANAGEMENT STATS
CFA CONSTRUCTION STATS: FOOTBALL, COMMUNITY AND REGENERATION
MCFC’s contribution to community facilities
Economic benefits: Key CFA targets
Economic benefits: Further construction stats*
*By summer 2014
ETIHAD STADIUM EXPANSION STATS
95% of MCFC match attenders believe the Club makes a significant contribution to the local community
Proportion of fans responding to Premier League survey who agreed with the following statement about the club that they support: ‘My club already makes a significant contribution to the local community’
Greater Manchester Area (By Postcode)