City’s new membership community, Cityzens, launched in July 2014. Developed in partnership with supporters, it is designed to bring supporters closer to the Club and to enable them to participate in Club decisions.
During the 2014-15 season Cityzens were able to vote on a number of initiatives, most notably the names of the streets at the City Football Academy and on how community projects are funded through Cityzens Giving.
Cityzens were given access to money-can’t-buy experiences, including 50 places on the team plane to Abu Dhabi in January, the opportunity to ask first team manager Manuel Pellegrini questions in the Etihad Stadium tunnel, and VIP trips to New York and Melbourne.
Junior Cityzens was also launched, giving young supporters access to players at various events including the Junior Cityzens press conference, a family photoshoot at the Etihad and visits from Moonbeam and Moonchester to birthday parties.
6,000 fans worked closely with MCFC through City Voice to help shape the matchday experience
The online fan feedback community City Voice grew significantly during the season, with the number of participants reaching 6,000, together contributing a total of 32,000 times. Supporters had the opportunity to provide feedback on 69 different projects, including telling the Club what they think about new and existing apps, what their favourite music was and how important health and fitness is to them.