A True Global ApproachCommercial Growth Manchester City FC

Commercial Growth

This year the Club produced a record £351.8 million in revenue, breaking the £350 million threshold for the first time in its history. After steadily reducing losses over the last three reporting periods, this year the Club has announced a bottom line profit of £10.7 million.

Overall revenue growth has been as a result of increases in commercial revenues, which rose by 4% year-on-year and are now 11 times higher than in the 2008-09 season, and broadcast revenues which have increased by 2%. Growth in these income streams more than offset a 9% decrease in matchday revenues largely resulting from the stadium expansion works.

Manchester City is the fourth most valuable football brand globally, according to Brand Finance

The Club hosted a total of 27 home games in all competitions in the 2014-15 season, with an average attendance at the Etihad Stadium at a reduced 45,365 for Barclays Premier League games, reflecting the temporary reduction in stadium capacity.

Wage costs have continued to be controlled and the Club’s wage turnover ratio now stands at 55%. Consistent with the commitment made in 2009-10 that transfers of the scale seen in previous years would be unlikely to be repeated, the Club is continuing to benefit from greater stability in its first team squad.

The organisation has also made important progress on two key infrastructure projects during 2014-15. The opening of the City Football Academy in late 2014 has transformed the Club’s recruitment, training and development capabilities, while the expansion of the Etihad Stadium to a capacity of 55,000 (completed on schedule in August 2015) will enable more spectators to attend Manchester City home games from the 2015-16 season onwards.

MCFC net profit/(loss), £ millions
Source: Manchester City

Growth in MCFC revenues, £ millions
Source: Manchester City (Rounding differences are due to reporting to one decimal place)

Top 10 European clubs in 2015 Deloitte Money League by revenues, € millions
Source: Deliotte Football Money League 2015 (data for 2013-14 season)

Top 10 European clubs in 2015 Deloitte Money League ranked by year-on-year growth in revenues
Source: Deliotte Football Money League 2015 (data for 2013-14 season)

Top 5 most valuable football brands globally