A total of 27 home games were played in all competitions at the Etihad Stadium in 2014-15. Average attendance at the Etihad Stadium was a slightly reduced 45,365, because of the stadium expansion works, and Premier League games maintained a 99% overall occupancy rate. The Club sold out of its full allocation of more than 35,000 Seasoncards in five weeks and the Waiting List surpassed 9,000.
The Club sold out its full allocation of more than 35,000 Seasoncards in five weeks ahead of the 2014-15 season
Manchester City has maintained its commitment to affordability by providing supporters with a range of pricing options, including the cheapest season ticket in the Barclays Premier League, at £299. Seasoncard holders paid considerably less for each home goal scored than fans of any other Premier League team in 2014-15, at just £11.03 per goal, compared to £17.39 for the club offering second-best value for money.
The average City supporter has been a fan for 21 years – the third longest period for clubs in the Premier League. In the UK support is strong both in Manchester and nationwide, with over half of all MCFC fans attending home games living within 10 miles of the Etihad Stadium, and 10,000+ UK fans travelling more than 100 miles to attend a home game.
The overall occupancy rate at the Etihad Stadium was 99% for home Premier League games
The Away Fan Initiative continued in the 2014-15 season, with the Club offering travelling fans half price tickets to Arsenal and Chelsea and free coach travel to Crystal Palace, in acknowledgement of their commitment to the team and the distances travelled to support it.
The Club’s hospitality offering was awarded first position in the Premier League VisitFootball 2014-15 survey. New hospitality concepts were introduced, including the ‘City in the City’ offsite package and six new events for supporters based outside of Manchester.
Following growing demand from international markets, the SkyBlue programme – which was focused in the UAE in previous years – was opened up this year to fans all around the world. By May 2015, its membership had reached more than 150,000 people.