A True Global ApproachUnforgettable Experiences Manchester City FC

Unforgettable Experiences

The second ever City Live launch party to mark the beginning of the season was held at Manchester Central. 4,500 fans enjoyed an introduction to the first team, interviews with players from Manchester City Women’s FC, music from Johnny Marr and comedy from Jason Manford, who presented a season review.

In the annual Premier League match attender survey, Manchester City was ranked in the top three for 12 of the 20 statements relating to the live matchday experience. It was the highest-ranking Premier League club for eight statements, including facilities for children and how welcome fans are made to feel when they arrive at the ground. In addition, 94% of female fans agreed that City provided a safe and welcoming match day environment for female spectators, and 98% of match attenders agree that Manchester City performs well in its investment in facilities.

In the annual Premier League VisitFootball survey, the overall ratings increased for the fifth consecutive season, putting City in third place. The Club were awarded first position for hospitality, and third for both home visitors and accessibility. Visiting supporters rated City as fourth of 20 Premier League clubs.

In the annual Premier League match attender survey, Manchester City was ranked in the top three for 12 of the 20 statements relating to the live matchday experience

The in-stadium experience was enhanced with two new jumbo screens and a second tier digital ribbon used for fan messages and flags, as well as partner messages. Usage of the stadium Wi-Fi reached a new high in 2014-15, with 44% of match attenders taking advantage of it to keep up to date with other games, get in-match stats, and discuss the game on social media. This represents a significant leap on the 11% of City fans who used the stadium Wi-Fi last season, and is also well ahead of the Premier League average of 10%.

For the match against Everton, supporters were asked to submit Instagram photos using #wearecity. These pictures were collated and featured in the player’s tunnel; another example of the Club bringing fans closer to the stadium experience.

City Square is the most popular pre-match activity for City fans, with 41% of match attenders visiting City Square before entering the stadium. For the UEFA Champions League match against Barcelona, a mini City Square was set up at Piccadilly train station with feature music from a live DJ, football freestylers and interactive games.


MCFC was rated in the top three for 12 out of 20 statements on the live matchday experience surveyed by the Premier League in its latest national fan survey
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