A True Global ApproachOverview Manchester City FC

Overview

Manchester City is committed to bringing unforgettable experiences to its supporters through the provision of world-class facilities, quality customer service, original live entertainment and innovative digital content.

This reporting period marks a milestone year in recent City history with the Club returning a bottom-line profit of £10.7 million; a first profit after several years of losses.

Key drivers of increased revenue in 2014-15 included the retention and recruitment of a variety of regional and global commercial partners in addition to increased broadcast revenue; commercial revenues are now 11 times higher than they were in the 2008-09 season.

The Club was rated by Brand Finance as the fourth most valuable football brand globally, and the second most valuable in the Premier League. Encouragingly, according to a Premier League survey, 98% of Manchester City match attenders agree that the Club is heading in the right direction and 97% agree that the Club performs well in terms of having a long term vision.

Deloitte’s Football Money League listed Manchester City as the 6th biggest European club in 2015 with the highest annual growth in revenues of the top 10 clubs.

The Club has also continued to expand its access to supporters and partners around the world. The establishment of City Football Group offices and commercial teams in Abu Dhabi, Melbourne, Japan and New York has helped to facilitate an increase in the number of global commercial relationships for its individual clubs in the last year.