A True Global ApproachGlobal Outreach Manchester City FC

Global Outreach

Manchester City undertook their third post-season tour in May 2015, this time to Toronto, Houston and New York. Pre-season preparation also took place in Scotland and the US in July 2014 and the team participated in the International Champions Cup, playing matches in Pittsburgh, New York and Minneapolis.

Overseas visitors continued to account for almost half of all visits to the main mcfc.co.uk website. The US was the biggest source of overseas visitors, with almost 2 million visits. 1.35 million television viewers in the US watched the Chelsea-Manchester City Premier League game in January 2015, the second most-watched live Premier League match of the season.

Over the course of the season, more than 80,000 MCFC fans from 99 different countries attended a home match at the Etihad

Over the course of the season, more than 80,000 MCFC fans from 99 different countries attended a home match at the Etihad.

The Club continued to seek out the newest digital and social platforms for supporters around the world. In October 2014 the Club established a presence for the first time on Russian social media channel VK, attracting over 100,000 followers before the end of the 2014-15 season.

Online content continues to be available in thirteen languages, through eleven international Twitter accounts and four Chinese social media accounts.


Manchester City’s international digital and social media presence
International YouTube and Facebook stats
European football clubs with the most followers on Sina Weibo and Tencent Weibo
Rank Club Followers (millions)
1 Manchester United 13.0
2 Manchester City 9.6
3 Barcelona 7.6
4 Arsenal 4.6
5 Bayern Munich 4.4
Source: Mailman Group, Red Card 2015 China Digital Football Index

Media interest in Manchester City
Total hours of live TV coverage of games featuring Manchester City (thousands)
City on TV: changes since 2008-09

TV audience of MCFC Premier League games, summed over all televised games

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